Target Audience Profile

through researching the pearl and dean website I am able to find out who the target audience is for horror / Thriller films. the target audience fir paranormal activity was 49% men and 51% women this shows both men and women are interested in watching horror/thriller films. the most popular age of the audience who would watch it is 15-24, therefore when conducting our research for our opening 2 minutes of our film we will ask a range of men and women who are 15-24. to find out what interests them about horror films and what they look for in a horror film.