Who would be the audience for your media product?
According to the uses and gratifications theory people seek out media to be entertained, thrilled and scare themselves therefore they want to watch horror films because they have all of them qualities.
Teenagers are stereo typically linked to liking horror films as shown of the opening in scream 4.
Young adults also enjoy horror films as they are generally thrill seekers and want to be scared and entertained by horror films.
Our film will appear to a large group of adults as they want too be scared and spooked without the threat of real danger to themselves or others which makes them enjoy horror films.
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